WHLA Conference Auctions 10/29/2026 - 11/2/2026

Wed, 07 Oct 2026 17:35:19 GMT

2026 Wisconsin Lodging Conference & Trade Show 11/1/2026 6:00 PM - 11/3/2026 11:45 AM

Wed, 05 Nov 2025 15:53:40 GMT

Check in. Level up at Wisconsin’s premier hospitality conference.

Join Wisconsin's top hotel owners, general managers, and lodging professionals. This immersive event delivers high-impact education, strategic networking, and innovative solutions to elevate your daily operations and guest experience.

Check In to Expert Insights

Prepare to dive into compelling, curated sessions designed to help you Level Up your property's guest experience, operational efficiency, and bottom line. Our keynote lineup features industry-leading voices ready to tackle your toughest challenges:

• Attracting and Retaining Talent: Move beyond the generational divide. Learn how to leverage the unique strengths of Boomers, Gen X, Millennials, and Gen Z to build a resilient, high-performing culture.

• Straight Talk on Industry Realities: Get the unvarnished truth on the issues that matter most, from rising operational costs to the latest AHLA advocacy updates.

• Engagement in a Distracted World: Master the behavioral science behind guest loyalty. Discover how to cut through the digital noise and foster genuine, lasting connections with your guests.

• The ROI of Human Connection: Explore how investing in your people directly impacts your bottom line, elevates the guest experience, and drives consistent, repeat business.

Customize Your Experience

Beyond the main stage, tailor your learning with our specialized breakout sessions. Choose your path and gain actionable tools through three dedicated tracks:

• Check In to Leadership. Level Up Your Team: Focused on the human element of hospitality, covering culture, talent retention, and management consistency.

• Check In to Revenue. Level Up Results: Dedicated to your property's bottom line, exploring profit optimization, pricing strategies, and data-driven sales.

• Check In to Innovation. Level Up Your Property: Built for forward-thinking operators to discover practical automation, AI HR pipelines, evolving technology, and legal safeguards.

Level Up Your Network

Expand your network and build lasting relationships with hospitality peers, industry leaders, and vendors over three days filled with activities including:

• Opening Reception: Kick off with high-energy mingling.

• Board Chair's Reception: Connect with WHLA leadership and top hoteliers.

• Wisconsin Lodging Trade Show: Meet 80+ vendors and service providers.

• Awards Dinner & Live Auction: Celebrate industry leaders and support the community.

• Women in Lodging Social: Foster meaningful connections and mentorship.

Secure Your Spot

• Event Registration: Register early to secure the best rates! Log in with your WHLA credentials for member pricing.
Register Now!

• Student Passes: Eligible students can attend the conference at no cost.
Explore the Student Conference Experience

Accomodations

Secure your room at the Kalahari Resort - Wisconsin Dells for a discounted rate of $129/night.

Discounted rates are available from October 31 - November 3 when you book through the WHLA booking link.

Exhibitor + Sponsorship Opportunities

Gain direct access to key decision-makers actively seeking innovative solutions. Secure a high-traffic booth, become a top-tier sponsor, or host a highly visible activation (like our new DJ or Badge Flair Station) to maximize your brand's reach.

Registration Details

Registration is confirmed once full payment is received.

Cancellations received on or before October 15 are eligible for a refund minus a $100 administrative fee.

After October 15, registrations are non-refundable.

If you are unable to attend, substitutions are welcome at any time.

If you need to make a change, please contact us at whla@wisconsinlodging.org.

Wisconsin Hotel & Lodging Association Events Newswire