2027 WHLA Action Day 2/24/2027 8:00 AM - 2/24/2027 8:00 PM

Thu, 01 Oct 2026 21:13:10 GMT

Big changes are underway in Madison, making the 2027 WHLA Action Day a pivotal moment for Wisconsin’s hospitality industry. Elected officials and new Capitol leaders need to hear directly from hoteliers and local constituents to shape effective policy.

Choose to participate in one event or all three, and ensure our industry’s voice is front and center in 2027.

8:00 am - 10:00 am | Wisconsin Women in Lodging Breakfast
Best Western Premier Park Hotel - Capitol Room
Enjoy breakfast with WHLA's fastest-growing group. Women and allies are encouraged to attend to connect, learn, and fuel their passion for advocacy.

8:00 am | Networking + Breakfast

8:45 am | Breakfast Program
Strong voices from Wisconsin government will share their experiences and insights on leadership and advocacy.

9:30 am | Wisconsin Women in Lodging Update
Learn about WWIL initiatives and upcoming events.

10:00 am - 4:00 pm | WHLA Action Day
Best Western Premier Park Hotel - Capitol Room
Make your voice heard! This signature event includes expert-led education sessions, lunch, and scheduled meetings with state legislators and their staff, providing you with a direct platform to advocate for Wisconsin’s lodging industry.

10:00 am | Check-In & Networking

10:30 am | Action Day Program + Advocacy Lunch
Issues overview from Bill Elliott, WHLA President & CEO; Meeting prep with Kathi Kilgore, WHLA contract lobbyist; Remarks from invited elected officials.

12:30 pm | Walk to the Capitol

1:00 pm - 4:00 pm | Scheduled Meetings with Legislators
Wisconsin State Capitol

3:00 pm - 8:00 pm | Advocacy Reception + Dinner
The Edgewater Hotel
Cap off the day with an exclusive networking reception and dinner. New governor invited as dinner speaker.

3:00 pm - 4:30 pm | Post-Meeting Meet-Up
Augie's Tavern

4:30 pm - 8:00 pm | Reception & Dinner
Sky Lounge
Enjoy dinner and hear from Wisconsin's newest governor (invited).

Registration Options

Event registration is open now until February 11. Advanced registration is required to ensure that WHLA can pre-schedule your legislative appointments.

Sponsorship Opportunities

Dinner Sponsor - $3,500
Premium brand visibility and a 2-minute welcome during the dinner program. Includes passes for three people to attend Action Day and the Advocacy Reception + Dinner.

Lunch Sponsor - $2,500

Featured recognition during the lunch program. Includes passes for two people for Action Day and the Advocacy Reception + Dinner.

Breakfast Sponsor - $2,250

Featured recognition during the WWIL breakfast. Includes a pass for breakfast, Action Day, and the Advocacy Reception + Dinner.

Supporting Sponsor - $1,000

Brand recognition online and onsite plus one pass for breakfast, Action Day, and the Advocacy Reception + Dinner.

Hotel Accommodations

Best Western Premier Park Hotel
Rooms available for Tues, Feb 23 and Wed, Feb 24
$119.00 per night + 15.5% tax(5.5% state and 10% city)
Book online by January 25

The Edgewater
Rooms available for Wed, Feb 24
$149.00 + resort fee + 15.5% tax(5.5% state and 10% city)
Reservations Line: 608-535-8200 and ask to make a reservation under the group 2027 WHLA Action Day or mention the group block code: CWHLA22427
Book online by January 25

Important Registration Information

This event consists of three separate components (WWIL Breakfast, WHLA Action Day, and Advocacy Reception + Dinner), and we encourage you to participate in all three. When registering, please select each event you plan to attend to ensure your spot.

Rates increase on February 1.

Wisconsin Hotel & Lodging Association Events Newswire

2027 WHLA Action Day 2/24/2027 8:00 AM - 2/24/2027 8:00 PM

Registration Options

Sponsorship Opportunities

Hotel Accommodations

Important Registration Information