Wisconsin Hotel & Lodging Association Events Newswire

2026 Wisconsin Lodging Conference & Trade Show 11/1/2026 6:00 PM - 11/3/2026 11:45 AM

Wed, 05 Nov 2025 15:53:40 GMT

Check in. Level up at Wisconsin’s premier hospitality conference.

Join Wisconsin's top hotel owners, general managers, and lodging professionals. This immersive event delivers high-impact education, strategic networking, and innovative solutions to elevate your daily operations and guest experience.

Check In to Expert Insights

Prepare to dive into compelling, curated sessions designed to help you Level Up your property's guest experience, operational efficiency, and bottom line. Our keynote lineup features industry-leading voices ready to tackle your toughest challenges:

• Attracting and Retaining Talent: Move beyond the generational divide. Learn how to leverage the unique strengths of Boomers, Gen X, Millennials, and Gen Z to build a resilient, high-performing culture.

• Straight Talk on Industry Realities: Get the unvarnished truth on the issues that matter most, from rising operational costs to the latest AHLA advocacy updates.

• Engagement in a Distracted World: Master the behavioral science behind guest loyalty. Discover how to cut through the digital noise and foster genuine, lasting connections with your guests.

• The ROI of Human Connection: Explore how investing in your people directly impacts your bottom line, elevates the guest experience, and drives consistent, repeat business.

Customize Your Experience

Beyond the main stage, tailor your learning with our specialized breakout sessions. Choose your path and gain actionable tools through three dedicated tracks:

• Check In to Leadership. Level Up Your Team: Focused on the human element of hospitality, covering culture, talent retention, and management consistency.

• Check In to Revenue. Level Up Results: Dedicated to your property's bottom line, exploring profit optimization, pricing strategies, and data-driven sales.

• Check In to Innovation. Level Up Your Property: Built for forward-thinking operators to discover practical automation, AI HR pipelines, evolving technology, and legal safeguards.

Level Up Your Network

Expand your network and build lasting relationships with hospitality peers, industry leaders, and vendors over three days filled with activities including:

• Opening Reception: Kick off with high-energy mingling.

• Board Chair's Reception: Connect with WHLA leadership and top hoteliers.

• Wisconsin Lodging Trade Show: Meet 80+ vendors and service providers.

• Awards Dinner & Live Auction: Celebrate industry leaders and support the community.

• Women in Lodging Social: Foster meaningful connections and mentorship.

Secure Your Spot

• Event Registration: Register early to secure the best rates! Log in with your WHLA credentials for member pricing.
Register Now!

• Student Passes: Eligible students can attend the conference at no cost.
Explore the Student Conference Experience

Accomodations

Secure your room at the Kalahari Resort - Wisconsin Dells for a discounted rate of $129/night.

Discounted rates are available from October 31 - November 3 when you book through the WHLA booking link.

Exhibitor + Sponsorship Opportunities

Gain direct access to key decision-makers actively seeking innovative solutions. Secure a high-traffic booth, become a top-tier sponsor, or host a highly visible activation (like our new DJ or Badge Flair Station) to maximize your brand's reach.

5th Annual GMHLA Bags Tournament 11/12/2026 12:00 Noon - 11/12/2026 4:00 PM

Fri, 02 Jan 2026 17:31:23 GMT

Join GMHLA members, Milwaukee hoteliers, local industry supporters, and hospitality vendors for the 5th Annual GMHLA Bags Tournament! Come and enjoy friendly competition, food, and fun at this popular Milwaukee-area chapter event. All skill levels are welcome. Guaranteed 2 games per team, and participation trophies will be awarded to all players.

Grab a partner and attend as a team, or come solo to socialize! Complimentary snacks and drinks will be available at the Courtyard Milwaukee Downtown, and 3rd St. Market Hall vendors will be open, and additional food will be available for purchase.

Team Awards
• Grand Champions
• 2nd Place Team
• 1st Place Hotel Team

Schedule
• 12 PM - Check in at Courtyard Milwaukee Downtown
• 12:30 PM - Games begin at the hotel
• 3:30 PM Final Four play-offs in the 3rd St. Market Hall

Registration
Space is limited to 24 teams. Advanced registration is required for all teams.
Spectators may register on-site at the event.

Options for registration
1. Register online using your WHLA credentials
2. Email your list of attendees to gmhla@wisconsinlodging.org

Sponsorships
GMHLA vendor members must sign up as sponsors to participate in this event, and may add additional teams or spectator passes at the Hotel Team rate.

2026 GMHLA Sponsor Guide

ABOUT GMHLA
The Greater Milwaukee Hotel & Lodging Association (GMHLA) is a non-profit trade association representing the interests of Milwaukee-area properties, as well as the Associate members who provide valued services to our lodging members and their guests. The GMHLA exists to promote the growth of the Greater Milwaukee hospitality partners through education & advocacy.

5th Annual GMHLA Bags Tournament (W) 11/12/2026 12:00 Noon - 11/12/2026 4:00 PM

Thu, 08 Jan 2026 16:44:44 GMT

Team Awards
• Grand Champions
• 2nd Place Team
• 1st Place Hotel Team

Schedule
• 12 PM - Check in at Courtyard Milwaukee Downtown
• 12:30 PM - Games begin at the hotel
• 3:30 PM Final Four play-offs in the 3rd St. Market Hall

Registration
Space is limited to 24 teams. Advanced registration is required for all teams.
Spectators may register on-site at the event.

Options for registration
1. Register online using your WHLA credentials
2. Email your list of attendees to gmhla@wisconsinlodging.org

Sponsorships
GMHLA vendor members must sign up as sponsors to participate in this event, and may add additional teams or spectator passes at the Hotel Team rate.

2026 GMHLA Sponsor Guide

MAHLA November Member Meeting 11/19/2026 3:30 PM - 11/19/2026 5:00 PM

Mon, 04 May 2026 15:28:11 GMT

MAHLA Monthly Chapter Meetings

Stay Connected to Madison’s Lodging Industry

The Madison Area Hotel & Lodging Association (MAHLA) hosts monthly chapter meetings that bring local hospitality professionals together to stay informed, share insights, and discuss what’s happening across the market.

These meetings are intentionally informal and discussion-based—focused on real-time challenges, opportunities, and peer-to-peer connection.

Overview

MAHLA chapter meetings provide a consistent space for Madison-area hoteliers and industry partners to connect and exchange ideas. Conversations are driven by current industry trends, local updates, and the shared experiences of those in the room.

Who Should Attend

• Hotel Owners & Operators

• General Managers & Property Leaders

• Sales & Marketing Professionals

• Hospitality Industry Partners

RSVP

Registration is encouraged; RSVP on LinkedIn.

Conference Committee Meeting 11/19/2026 10:30 AM - 11/19/2026 11:30 AM

Thu, 11 Dec 2025 18:34:00 GMT

Conference Committee

Committee members plan the annual Wisconsin Lodging Conference and Trade Show.

This committee also monitors WHLA’s educational offerings and makes recommendations on scholarships, partnerships with hospitality programs, student support, and more.

View all WHLA Volunteer Opportunities