Wisconsin Hotel & Lodging Association Events Newswire

2026 Wisconsin Lodging Conference & Trade Show 11/1/2026 6:00 PM - 11/3/2026 11:45 AM

Wed, 05 Nov 2025 15:53:40 GMT

Check in. Level up at Wisconsin’s premier hospitality conference.

Join hotel owners, general managers, and lodging professionals at the 2026 Wisconsin Lodging Conference & Trade Show. This immersive industry event delivers high-impact education, strategic networking, and innovative solutions designed to elevate your daily operations and guest experience.

Check In to Expert Insights

Experience high-energy keynotes and our unfiltered "Straight Talk with the Industry" panel, where top voices tackle today's toughest hotel management challenges. Tailor your learning to your property's immediate goals with three specialized breakout tracks.

Customize your schedule to your property's immediate goals by selecting from three specialized breakout tracks:

Check In to Leadership. Level Up Your Team
Focused on the human element of hospitality, covering culture, talent retention, and management consistency

Check In to Revenue. Level up Results
Dedicated to your property's bottom line, exploring profit optimization, pricing strategies, and data-driven sales

Check In to Innovation. Level Up Your Property
Built for forward-thinking operators to discover practical automation, AI HR pipelines, evolving technology, and legal safeguards

The conference schedule is now available, with featured speakers being added each week of July and August.

Level Up Your Network

Build relationships with Wisconsin hoteliers and top-tier vendors through exclusive networking touchpoints

• Wisconsin Lodging Trade Show: Walk the floor to meet 80+ hospitality vendors and discover cutting-edge property management solutions to slash costs and streamline your business.

• Networking Meals: Strategize with peers at our Welcome and Networking Breakfasts, refuel during Monday’s Power Lunch, and celebrate during the Dinner and Live Auction.

• Evening Receptions: Break the ice at Sunday's Opening Reception. On Monday, celebrate at the Chair's Reception, honor industry trailblazers at the WHLA Awards Dinner & Live Auction, and unwind at the Wisconsin Women in Lodging Social

View the Schedule

Check In to the Kalahari

• Accommodations: Secure your room at the Kalahari Resort for a discounted rate of $129/night. Bonus: Register and book early within our block for a chance to win a complimentary room upgrade!

Book Your Stay

• Early Registration Perk: Level up your stay—register and book within the official room block for a chance to win a complimentary room upgrade at Kalahari Resort.

Early Registration Perk Details

Level Up Your Brand

Put your company in front of Wisconsin’s hotel owners, general managers, and key hospitality decision-makers. Exhibiting and sponsoring at the 2026 WHLA Conference is designed to maximize your visibility, spark meaningful conversations, and turn connections into tangible business.

Whether you are looking to secure a high-traffic booth on the trade show floor, become a top-tier Presenting Sponsor, or host a highly visible activation like the new DJ or Badge Flair Station, you will gain direct access to a targeted audience actively seeking innovative solutions for their properties

View the Exhibitor + Sponsor Opportunities

Check in to the Event

Registration rates for exhibitors, sponsors, and attendees increase as the event approaches. Register early for the best prices and availability!

Early Registration Perk Details

Level Up with Early Savings

$100 Off: Full Conference Pass, Monday/Tuesday Pass, Monday Only Pass
Code: EarlyPass_WHLA2026Conference

$400 Off: Full Conference Group of 4
Code: EarlyGroup_WHLA2026Conference

5th Annual GMHLA Bags Tournament 11/12/2026 12:00 Noon - 11/12/2026 4:00 PM

Fri, 02 Jan 2026 17:31:23 GMT

Join GMHLA members, Milwaukee hoteliers, local industry supporters, and hospitality vendors for the 5th Annual GMHLA Bags Tournament! Come and enjoy friendly competition, food, and fun at this popular Milwaukee-area chapter event. All skill levels are welcome. Guaranteed 2 games per team, and participation trophies will be awarded to all players.

Grab a partner and attend as a team, or come solo to socialize! Complimentary snacks and drinks will be available at the Courtyard Milwaukee Downtown, and 3rd St. Market Hall vendors will be open, and additional food will be available for purchase.

Team Awards
• Grand Champions
• 2nd Place Team
• 1st Place Hotel Team

Schedule
• 12 PM - Check in at Courtyard Milwaukee Downtown
• 12:30 PM - Games begin at the hotel
• 3:30 PM Final Four play-offs in the 3rd St. Market Hall

Registration
Space is limited to 24 teams. Advanced registration is required for all teams.
Spectators may register on-site at the event.

Options for registration
1. Register online using your WHLA credentials
2. Email your list of attendees to gmhla@wisconsinlodging.org

Sponsorships
GMHLA vendor members must sign up as sponsors to participate in this event, and may add additional teams or spectator passes at the Hotel Team rate.

2026 GMHLA Sponsor Guide

ABOUT GMHLA
The Greater Milwaukee Hotel & Lodging Association (GMHLA) is a non-profit trade association representing the interests of Milwaukee-area properties, as well as the Associate members who provide valued services to our lodging members and their guests. The GMHLA exists to promote the growth of the Greater Milwaukee hospitality partners through education & advocacy.

5th Annual GMHLA Bags Tournament (W) 11/12/2026 12:00 Noon - 11/12/2026 4:00 PM

Thu, 08 Jan 2026 16:44:44 GMT

Team Awards
• Grand Champions
• 2nd Place Team
• 1st Place Hotel Team

Schedule
• 12 PM - Check in at Courtyard Milwaukee Downtown
• 12:30 PM - Games begin at the hotel
• 3:30 PM Final Four play-offs in the 3rd St. Market Hall

Registration
Space is limited to 24 teams. Advanced registration is required for all teams.
Spectators may register on-site at the event.

Options for registration
1. Register online using your WHLA credentials
2. Email your list of attendees to gmhla@wisconsinlodging.org

Sponsorships
GMHLA vendor members must sign up as sponsors to participate in this event, and may add additional teams or spectator passes at the Hotel Team rate.

2026 GMHLA Sponsor Guide

MAHLA November Member Meeting 11/19/2026 3:30 PM - 11/19/2026 5:00 PM

Mon, 04 May 2026 15:28:11 GMT

MAHLA Monthly Chapter Meetings

Stay Connected to Madison’s Lodging Industry

The Madison Area Hotel & Lodging Association (MAHLA) hosts monthly chapter meetings that bring local hospitality professionals together to stay informed, share insights, and discuss what’s happening across the market.

These meetings are intentionally informal and discussion-based—focused on real-time challenges, opportunities, and peer-to-peer connection.

Overview

MAHLA chapter meetings provide a consistent space for Madison-area hoteliers and industry partners to connect and exchange ideas. Conversations are driven by current industry trends, local updates, and the shared experiences of those in the room.

Who Should Attend

• Hotel Owners & Operators

• General Managers & Property Leaders

• Sales & Marketing Professionals

• Hospitality Industry Partners

RSVP

Registration is encouraged; RSVP on LinkedIn.

Conference Committee Meeting 11/19/2026 10:30 AM - 11/19/2026 11:30 AM

Thu, 11 Dec 2025 18:34:00 GMT

Conference Committee

Committee members plan the annual Wisconsin Lodging Conference and Trade Show.

This committee also monitors WHLA’s educational offerings and makes recommendations on scholarships, partnerships with hospitality programs, student support, and more.

View all WHLA Volunteer Opportunities