Wisconsin Hotel & Lodging Association Events Newswire

2025 Wisconsin Lodging Conference & Trade Show 11/2/2025 - 11/4/2025

Fri, 22 Nov 2024 09:52:33 GMT

General Info | Schedule at a Glance | Speakers
Exhibitor Info | Sponsor + Exhibitor Prospectus | Register Now

The Wisconsin Lodging Conference & Trade Show is more than an event—it’s a space where Wisconsin’s lodging professionals come to learn, share, and grow together.

This year's theme, "Blueprint for the Future: Adapting. Building. Thriving. highlights the resilience and creativity of our industry, and the bold steps we’re all taking to shape what’s next.

Who Attends?

This is WHLA’s largest event of the year—bringing together leaders, innovators, and decision-makers from every corner of the state. Whether you're looking to strengthen your team, discover new tools, or grow your network, this is your blueprint for success.

Attendees include general managers, resort directors, owners, operators, sales leaders, and up-and-coming professionals from independent and branded properties across Wisconsin.

View the attendee list

What's New in 2025?

Expanded Education:

20+ sessions featuring 4 general sessions and 3 new breakout tracks tailored to industry needs.

Explore the Sessions

Fresh Speaker Lineup:

Hear from respected voices across Wisconsin and the hospitality industry.

Explore the Speakers

Networking Upgrades:

New formats and more time to connect with peers, partners, and WHLA leaders.

Explore the Schedule

Upgraded Trade Show:

85+ booths featuring the latest tools, trends, and partners.

Exhibitor Info

Build Your Blueprint

Attendee Registration
Event registration is open now until October 23. Rates increase on October 16.

Log in using WHLA credentials to secure member pricing. Need assistance? Email whla@wisconsinlodging.org to secure login information.

Promotions

Group Savings
Are you bringing your team? Take advantage of our group registration discounts and enhance your conference experience together!

Enhance the Blueprint

Exhibitor Registration
Showcase your product or service at Wisconsin's only hotel-specific trade show. Space is limited, sign up online or email ky@wisconsinlodging.org to build your exhibitor package today.

Sponsorships
Be part of the foundation, not just the follow-up—put your brand in the blueprint by sponsoring the 2025 Wisconsin Lodging Conference & Trade Show!

View the 2025 Sponsor + Exhibitor Prospectus

Venue & Accomodations

Chula Vista Resort is nestled along the scenic Wisconsin River. This premier resort combines stunning natural surroundings with modern amenities, making it the perfect backdrop for networking, learning, and relaxation.

To secure the special rate within the event block, please call (855) 640-0971 and mention booking ID #K77845 WI Hotel & Lodging Assn by 10/15/2025. Please note that reservations made through third-party agencies do not qualify for the WHLA discount and will be charged an additional resort fee.

• Tower Jr. Suite: $139.00 + tax
• El Grande Condo (2 bedroom): $239.00 + tax

Check-in time is 4 pm daily. Check-out time is any time prior to 10:30 am daily.

Registration Rates increase on 10/16

4th Annual GMHLA Bags Tournament 11/13/2025 12:00 Noon - 11/13/2025 4:00 PM

Fri, 20 Dec 2024 11:46:16 GMT

Join GMHLA members, Milwaukee hoteliers, local industry supporters, and hospitality vendors for the 4th Annual GMHLA Bags Tournament! Come and enjoy friendly competition, food, and fun at this popular Milwaukee-area chapter event. All skill levels are welcome. Guaranteed 2 games per team, and participation trophies will be awarded to all players.

Grab a partner and attend as a team, or come solo to socialize! Complimentary snacks and drinks will be available at the Courtyard Milwaukee Downtown, and 3rd St. Market Hall vendors will be open, and additional food will be available for purchase.

Team Awards
• Grand Champions
• 2nd Place Team
• 1st Place Hotel Team

Schedule
• 12 PM - Check in at Courtyard Milwaukee Downtown
• 12:30 PM - Games begin at the hotel
• 3:30 PM Final Four play-offs in the 3rd St. Market Hall

Registration
Space is limited to 32 teams. Advanced registration is required for all teams.
Spectators may register on-site at the event.

Options for registration
1. Register online using your WHLA credentials
2. Email your list of attendees to gmhla@wisconsinlodging.org

Sponsorships
GMHLA vendor members must sign up as sponsors to participate in this event.
Add additional teams or spectator passes at the Hotel Team rate.

Fan of GMHLA $250
Includes 1 team or 2 spectators
Logo recognition on the event webpage and confirmations, name on signage

Friend of GMHLA $500
2 teams or 4 spectators
Logo recognition on the event webpage, confirmation, signage
Optional sponsor table

Presenting Sponsor $2,500
3 teams or 6 spectators +
Logo recognition on the event webpage, confirmation, signage
Sponsor table and option to present championship awards

ABOUT GMHLA
The Greater Milwaukee Hotel & Lodging Association (GMHLA) is a non-profit trade association representing the interests of Milwaukee-area properties, as well as the Associate members who provide valued services to our lodging members and their guests. The GMHLA exists to promote the growth of the Greater Milwaukee hospitality partners through education & advocacy.

November Membership Meeting 11/17/2025 1:00 PM - 11/17/2025 2:00 PM

Mon, 09 Dec 2024 09:15:53 GMT

Education/Conference Committee Meeting 11/20/2025 12:30 PM - 11/20/2025 1:30 PM

Mon, 13 Jan 2025 22:48:34 GMT